#mmhk Branding

As Creative Director of #mmhk (My Memory Wedding Production) from 2013 to 2016, one of my first assignments was to redevelop the image of this brand.

My Memory Wedding production had an old-fashioned logo dated back to 2003, which was up for a revamp in 2013. My idea was to replace the original logo with a hashtag to make audiences a young and trendy impression when they got in touch with us at the first time.

As #mmhk is a wedding photography and design company, overall creative work for pop-up booths at wedding expos was also one of my major duties. I used irregular poster designs pinned on timber boards instead of simple graphic design on whole foam boards. The result was ornate booths that stood out from the crowd and captivates audiences’ attention.

In 2015, #mmhk’s office underwent a renovation project, and I was the person-in-charge for the interior design. I used black and white as the main colour scheme and built a cement wall embedded with rose-gold copper lettering and logo to segment the staff’s working area and the client meeting area. This Loft style is rare in the local wedding photography industry, but I believed that this style would conveys much more artistic brand image to potential customers.

12208640_1070350599676511_7765306270607965359_nProcessed with VSCOcam with hb2 presetWedding Expo Booth DesignBD02
Renovation ProjectIMG_4758Packaging IMG_4798IMG_4794IMG_4789IMG_4783Logo Design
IMG_4778